3 the right way to promote your novel
The biggest mistake most novelists make when promoting their books is believing that it’s all about book reviews. Wrong. Book reviews are valuable and securing them should be on any author or publisher’s book promotion to-do list, but your new fiction book deserves more widespread, long-term, and ongoing exposure than it can get through reviews alone. It deserves to be talked about month after month – as long as the book is available for purchase.
Here are three tips to help you see the value of publicity and promotion, your story, so you have a speech worthy of continuing your books:
1. Nuggets find a documentary on your manuscript and use them to the production of news-related media materials. Is your heroine a jilted wife starting over in the workforce as – let’s say – an account executive at a high-flying packaging design firm who finds love with her client at a consumer products company? You’ve got publicity opportunities with the packaging and marketing trade magazines. Is she a radio jock? The female morning drive time personalities would love to interview you by phone.
What about locations, products, or services in your fiction novel? A story set in a national park or a convenience store gives you news pegs for exposure in the relevant trade magazines. A character obsessed with the little-known beverage brands will allow you to book into the company’s employee communications. If you’re writing your new fiction book now, work in some nonfiction nuggets you can capitalize on later.
2. Use your content to determine the promotion of allies. Is your main character is a wheelchair-bound athletes? Connected groups, such as the National Wheelchair Basketball Association or the National Wheelchair Softball Association. What about the professions of the people in your book? Whether it has the Secretary-General? Contact the Association of Executive andAdministrative Professionals. There’s an association for just about every profession.
3. Lever you find in your book to write. Are you aware of a period or a particular region? Use this knowledge as a springboard for publicity. The author’s historical romance novels set in New York, Hudson River Basin, for example, can be prepared and distributed a press release announced that the top romantic spots and historical sites in the region or the local newspaper or magazine article on the region the region’s most romantic date destinations. Your goal is to be quoted as an expert source because this would require using your book title as one of your credentials.
